Ali Walsh Group

Corporate Portfolio Website

Koded delivered a stunning corporate portfolio website for the Ali Walsh family, capturing the rich legacy of Muhammad Ali and his family.

By creatively navigating rights limitations and focusing on impactful design and content, Koded created a knockout site that honours one of the world’s most iconic sporting families.

Highlight the family’s professional sports legacy and premier talent agency

Project Objectives:

Rasheda Ali Walsh, daughter of Muhammad Ali, commissioned a corporate portfolio website after viewing Koded’s previously delivered work for Andy Murray ( Launch Project). The Ali Walsh Group sought a similar digital showcase to highlight the family’s professional sports legacy and premier talent agency, which represents rising stars in combat sports and entertainment. The main objectives were:

  • Develop a visually stunning corporate portfolio website that reflects the Ali Walsh Group’s unique heritage and accomplishments.
  • Captures the spirit and history of Muhammad Ali and his family’s legacy.
  • Navigate the complexities of using Muhammad Ali’s content while adhering to strict rights and usability limitations.

A creative approach to highlight the heritage

Scope and challenges:

  • Full website design and development, including UX/UI design tailored to reflect the Ali Walsh Group’s services and past and present achievements.
  • Creation and integration of hero video content on the homepage to set an engaging and impactful tone for the site.

One of the main challenges was balancing the appeal of Muhammad Ali’s global legacy with the legal limitations surrounding the use of his image and content. This required a creative approach to highlight the heritage, while adhering to strict guidelines.

Rasheda Ali-Walsh
Author/Speaker/Actress/ PD Advocate

To deliver this high-profile project, Koded employed two innovative strategies

  • Hero Video Content Creation: The hero of the site is the custom video on the homepage, crafted by Koded to capture the essence of Muhammad Ali’s legacy while focusing on the Ali Walsh Group’s ongoing impact. This video sets the tone, creating an immersive experience from the moment users land on the site.
  • Tailored UX/UI Design: Our design team focused on a clean, bold visual style that reflects the Ali Walsh family’s legacy, using strong typography and a sleek, modern aesthetic.

Engaging content creation to convey the rich heritage

By focusing on bespoke hero content and leveraging editorial storytelling, Koded was able to craft a site that pushed the heritage of the Ali Walsh Group, while complying with all content rights.

Success Metrics and Outcomes

  • Engaging Hero Content: The homepage video, designed as the site’s focal point, was created to draw in visitors, from the outset, into the Ali Walsh family narrative.
  • Seamless Brand Reflection: The website captures the Ali Walsh Group’s legacy, presenting a professional digital space that honours their history while connecting with a global audience.
  • Exceeded Expectations: The project surpassed all client expectations, delivering a portfolio site that blends Muhammad Ali’s enduring legacy with the dynamic accomplishments of the Ali Walsh family.