CIPA Brand

New digital platform and brand development

Brand overhaul for CIPA (Chartered Institute of Patent Attorneys)

Koded delivered a complete brand overhaul for CIPA (Chartered Institute of Patent Attorneys) including a new logo, visual and verbal identity, and creative assets.

The successful rebranding honoured CIPA’s 125 year heritage while providing a fresh and modern spin.

We had to respect the historic roots but update the visual identity

Project Objectives:

CIPA, with a strong heritage spanning 125 years and a brand deeply connected to the iconic Three Graces, wanted to respect its historic roots but update the visual identity to a more contemporary style:

  • Develop a new logo and visual identity that honours CIPA’s legacy while adding a contemporary touch.
  • Create a comprehensive verbal brand identity to align with the new visual elements.
  • Ensure a cohesive and consistent brand presence across digital and print platforms.
  • Design imagery, photography, and creative assets for use across all business channels. Previously the Three Graces were too detailed for digital formats.

Balancing elements required a deep understanding of CIPA’s history and values

Scope and challenges:

  • Complete redesign of the CIPA logo and visual identity, incorporating elements that pay homage to the Three Graces.
  • Development of verbal brand guidelines, including tone of voice and messaging that balances tradition with modernity.
  • Creation of versatile creative assets for use in marketing, social media, internal communications, and more.

The primary challenge was to craft a brand that honoured CIPA’s rich heritage while presenting a fresh and modern look that resonates with today’s audience. Balancing these elements required a deep understanding of CIPA’s history and values as well as how they could be utilized across all channels.

Innovative strategies to tackle unique project requirements

To address the complex needs of CIPA’s brand transformation, Koded employed several innovative strategies:

  • Collaborative Workshops: We held collaborative workshops with key stakeholders to ensure the new brand direction was fully aligned with CIPA’s vision and goals.
  • Creative Concept Development: Our team used mood boards to explore multiple creative directions before finalising the brand elements.
  • Comprehensive Brand Guidelines: Detailed brand guidelines were developed to provide CIPA with a toolkit for maintaining brand consistency across all platforms and materials.

Flawless execution while overcoming challenges

Throughout the project, maintaining open communication with CIPA’s team was essential to ensure that the new brand identity met their expectations. The iterative design process allowed us to address feedback promptly and adapt the visual and verbal elements to perfectly balance heritage with modernity.

Success Metrics and Outcomes

  • Enhanced Brand Recognition: The new logo and visual identity paid homage to CIPA’s storied past while positioning the organisation for the future.
  • Cohesive Brand Presence: Consistent visual and verbal elements were successfully integrated across all business touchpoints, from digital platforms to printed materials.