iGym

Corporate Information Site

  • iGym Pulse Fitness
  • Live preview
  • Branding, UI, UX, Web Development

i G y m l a u n c h e d i n t o t h e c o m p e t i t i v e f i t n e s s m a r k e t w i t h a v i s u a l l y c o h e s i v e b r a n d i d e n t i t y t h a t s e a m l e s s l y i n t e g r a t e d a c r o s s a l l t h e c o m p a n y ’ s g y m s a n d a l l d i g i t a l p l a t f o r m s.

Koded not only delivered a user-friendly website design that facilitates an intuitive booking experience for the consumer but developed a bespoke icon design and selected high quality photography to create a standout online presence for this new market entrant.

Enhancing their online presence and providing essential information to customers

Project Objectives:

The project aimed to create a corporate information website for iGym to enhance their online presence and provide essential information to customers. The main objectives were:

  • Develop a user-friendly and informative website.
  • Establish a strong digital presence for iGym.
  • Portray the fun but professional experience the iGym group offers.

Coordinating with iGym’s internal team to align all the various departments on the project scope and details

Scope and challenges:

  • Full brand development and web design.
  • Developing a functional database to manage the extensive product range.
  • Ensuring the site acts as a comprehensive portal for new customers.
  • Streamlined the process for better user experience.

The main challenge was the current internal systems and database required significant effort to organise and translate into a functional e-commerce platform. Koded had to work closely with the internal teams to distil their current databases into something that could work effectively online and present the vast product range and complex add-on options clearly to the user.

“As a gym, we understand the importance of providing an easy customer journey for our members to explore our facilities and to purchase memberships. Partnering with Koded Web has been a game-changer for us. The seamless integration of their website design and development services allows our customers to easily navigate. We highly recommend Koded Web for any gym looking to improve their online presence.”

Rob Yates

Creative Lead

Innovative strategies to tackle unique project requirements

Innovative Approaches:

To address the unique aspects of this project, Koded employed several innovative strategies:

  • Dynamic Project Management: Using tools like Teamwork and FIGMA, Koded ensured efficient communication, progress tracking, and collaborative design efforts across all iGym departments.
  • User-Centric Design: With the focus on creating an intuitive user experience, Koded designed the website to be easily navigable and engaging, reflecting iGym’s brand values.

Uplifting the whole profile of this new market entrant

Success Metrics and Outcomes:

  • Enhanced Online Presence: The new website effectively communicated iGym’s corporate information, strengthening their digital presence and uplifting the whole profile of this new market entrant.
  • Streamlined Communication: The CMS enabled easy content updates, ensuring the site remains current and relevant.
  • User-friendly and great experience: Creating an easy to follow funnel to guide users through the site has made it so much easier for iGym to manage the sign-up and membership process. The overall online brand journey feels complete and in harmony with the physical gym locations.