Rangers

New digital platform and brand development

Designing and building the Rangers FC Club Shop for Official Kit Supplier.

Koded delivered a high-performing, visually stunning online club shop for Rangers FC official kit supplier, Castore as it embarked on the unveiling of its first professional football kit manufacturing contract. By combining design with powerful e-commerce capabilities, Koded provided a world-class shopping experience to the passionate Rangers FC fans.

Create an official online club shop for fans worldwide

Project Objectives:

Rangers FC’s kit manufacturer, Castore, sought to create an official online club shop that would deliver an outstanding shopping experience for fans worldwide. The key objectives were:

  • Design a visually appealing and user-friendly online store for the Castore merchandise that reflects the iconic Rangers FC brand.
  • Develop a robust e-commerce platform that supports high traffic, especially during kit launches and promotions.
  • Provide ongoing maintenance and updates to ensure the shop runs smoothly, stays secure, and offers the latest products.

D e l i v e r i n g a p r e m i u m s h o p p i n g e x p e r i e n c e t h a t p e r f o r m s w e l l u n d e r l o a d

Scope and challenges:

  • Full design and development of the online store, including UX/UI design, e-commerce functionality, and backend integration.
  • High-performance hosting and security measures to handle large volumes of traffic, particularly during peak shopping times.
  • Ongoing maintenance, including updates, security patches, and performance monitoring to ensure a seamless customer experience.
  • Support with creative assets to launch Castore’s first official kit supplier deal with Rangers FC.

One of the main challenges was managing the high traffic volumes during the initial kit launch period. The Ranger’s FC online shop needed to remain responsive and secure under heavy load, all while delivering a premium shopping experience.

“Koded have been with us from the start and they have been pivotal in developing our brand messaging to a fast growing customer base. Castore is a digitally native business and the website underpins everything we do. It is vital that the design reflects our premium ethos, and Koded have been able to capture that message with truly unique yet understated designs to provide a ‘castore’ touch on all aspects of the website experience.

Tom Espin

Operations Director, Castore.

Innovative strategies to tackle unique project requirements

  • Comprehensive Fan-Centric UX/UI Design: Koded looked to create an intuitive and engaging user experience, with easy navigation and a seamless checkout process to enhance fan satisfaction. This involved working with all new recent rebranding supplied by Rangers FC.
  • High-Traffic Management: Implemented advanced caching, load balancing, and scalable cloud hosting to handle traffic spikes during the initial kit launch weeks.
  • Ongoing Support and Maintenance: We provided continuous monitoring and updates, ensuring the site remains secure, up-to-date, and performs optimally at all times.

Rigorous testing to ensure smooth functionality

Success Metrics and Outcomes

  • High Conversion Rates: The intuitive design and smooth functionality led to high conversion rates, enhancing the revenue generated from the online store.
  • Seamless Performance Under Load: The site handled major traffic surges during kit launches and match days without downtime.
  • Consistent Brand Experience: The online shop and above the line creative assets reflected Rangers FC’s heritage and brand values, strengthening the connection between the club, its supporters and new kit supplier.